With the end of 2024 nearing, we reflect in appreciation on a remarkable year of growth and innovation at DataOn. This year we focused on advancing our flagship HR platform, SunFish, by introducing exciting new features and strengthening our presence in the region. We also earned prestigious accolades and maintained our leadership position with G2 and Gartner recognition. The adoption of our HR platform SunFish across Southeast Asia has reached new heights, solidifying our position as a regional leader in HR technology. Here is a look back at the highlights that defined our year.
Growing Together: Our Customers and Success Stories in Action
From Thailand to Malaysia, we welcomed over 100 new customers across Southeast Asia this year. From multinational corporations to dynamic local businesses, each embraced SunFish to transform their HR operations. These partnerships underscore our commitment to delivering tailored solutions and demonstrate our capability to serve as a leading HR platform and vendor in this region.
Indonesia, as the powerhouse of the operation, led the way with 60 new customers joining SunFish family. Notable additions include St. Carolus Hospital, Toto, Meiji, Ceva Logistics, and Beuer, showcasing the platform’s ability to serve diverse industries’ needs effectively. Our footprint in the Philippines and Vietnam also grew steadily as renowned organizations such as PJ. LHuillier Group of Companies, Grand Thornton, The Peninsula Manila, Mo Chit Land Company, The Sheraton Nha Trang and more adopted our robust and innovative solutions. In Thailand, we achieved a significant milestone with Thai Airways successfully going live this year with SunFish.
However, it was our Malaysia operations that gained exceptional traction and highlighted our ability to scale effectively in the region. Early in 2024, Malaysia successfully launched payroll outsourcing services and hybrid ESS for CEVA Malaysia and IGT Malaysia and began implementing multi-country payroll outsourcing for Johnson Control International covering Malaysia, Indonesia, Thailand, Philippines and Singapore. On the SaaS front, Damansara Utama Methodist Church (DUMC) and Kujaya Management went live with SunFish, showcasing the platform’s versatility.
Looking ahead to early 2025, several ambitious projects in Malaysia are set to go live, including AirAsia multi-country payroll for ID, PH, MY, TH, and SG, Goodyear Malaysia, and Adient Malaysia. These initiatives, which began in 2024, underscore our capacity to support multi-country operations. Mid-to-late 2024 saw additional launches, such as OCS Malaysia (connected to Attalian Indonesia), Singapore Airline Maintenance Center (SIA BMM Malaysia), all slated for Q1 2025 completion.
We also managed to secure new customers through our Malaysian partner KE, which led to significant wins, including Indigo Hotel Group and Perbadanan Usahawan Nasional Berhad. These accounts emphasize the strength of our local customizations, with over 90% of statutory and tax regulations now fully standardized within Workplaze.
Feedback from Malaysian clients mirrors regional trends, with Payroll, T&A, ESS functionality, and mobile access receiving high praise. However, 2024 also presented opportunities for growth, particularly as the team undertook its first implementations of strategic modules.
These achievements reflect our unwavering dedication to delivering robust and innovative solutions tailored to meet the unique needs of our clients.
Empowering HR with Innovation: Product Enhancement
Every year we take significant strides in enhancing our HRIS & HCM platform, SunFish, and 2024 was no exception. Continuing to set the benchmark in HR technology throughout the region, we introduced numerous updates and new features throughout the year, elevating the platform’s capabilities to meet the evolving needs of modern HR:
- AI-Driven Enhancements: Predictive analytics, AI-powered reminders, ‘Talk to your Data” reporting functionalities and AI-supported engagement tools now provide even more actionable insights and data-driven decision-making for HR professionals.
- Workplaze Engagement Suite: New tools like updated generational engagement analytics, talent movement analytics, and pay for performance analytics create the foundation for a more foresighted employee strategy.
- New HelpDesk Feature: The introduction of the in-app HelpDesk transformed the way users access support. With a comprehensive FAQ library, built-in chat, ticket tracking, and user experience ratings, we have redefined convenience for HR professionals.
- Expanded Functionality: We rolled out over 100 big and small updates, including a complete version of our CRM module for sales force management, enhanced digital signature support, advanced exit clearance workflows, direct payments of employee claims through bank integration, and guided configuration tools for smoother onboarding, extending our platform’s functionality to new business processes.
- Mobile Advancements: Version 1.13.0 of our mobile app introduced a revamped user interface, new employee information tools, and smoother timesheet management, making HR management even more accessible on the go.
- Digital Ecosystem Expansion: This year saw the extension of our Partner Ecosystem. Through our collaboration with Pulsifi, SunFish now offers advanced AI-driven assessments and insights into employee potential, enabling more informed talent acquisition decisions and cultural fit. And through our partnership with Ajari, we integrate their AI-powered LearnXpert into our platform for live training and live learning.
These advancements highlight our dedication to making HR processes intuitive, efficient, and impactful for organizations of all sizes.
Driving Excellence Across Southeast Asia
Our commitment to delivering exceptional customer services and innovative solutions has been recognized with a high 98% customer retention rate and a 4.6 out of 5 satisfaction score in internal surveys. The credit for this success goes to our incredible employees, whose dedication and perseverance in driving project outcomes and supporting our customers was evident this year.
Key Certifications and Recognitions
2024 saw us achieving critical certifications and industry accolades. We are honored to have received the recognitions in 2024:
- SOC 2 Type 2 Certification: Demonstrating our unwavering commitment to data security and compliance.
- G2 Badges: SunFish received over 180 badges throughout the year, including numerous Leader and High Performer awards across categories such as Core HR, Payroll, and Performance Management.
- Everest Group Peak Matrix: We were proud to be named among the top 28 global leaders in Multi-country Payroll Outsourcing (MCPO), reinforcing our expanding global footprint.
- ESG Emerging List: Recognized for our commitment to sustainability, we were honored to be included in the Thaipat Institute’s ESG Emerging List for 2024.
- Gartner Peer Insights: Being listed as an aspiring vendor for cloud HCM suites in Gartner’s Peer Insights underscores our ability to deliver innovative and impactful HR solutions.
- IT Works Top Digital Awards in Indonesia: DataOn secured four coveted titles at their annual ceremony, namely “TOP Golden Trophy 2024”, “TOP DIGITAL Implementation 2024, “Top Leader in Digital Implementation 2024” and “Top HC/HR Solution 2024” each with the highest rating of 5 stars.
Celebrating HR Excellence at Key Events
Building on last year’s success, we hosted our largest-ever Annual DataOn Humanica HR Conference in Jakarta. The event brought together over 1,000 HR professionals for insightful discussions and networking. The InspireHR Awards continued to celebrate HR excellence, recognizing groundbreaking achievements in business transformation, employee experience, and team performance. Congratulations to this year’s winners: PT Bumitama Gunajaya Agro, PT Yamaha Electronics Manufacturing Indonesia, and Royal Ambarrukmo.
Additionally, we showcased SunFish at major HR events across Southeast Asia, fostering connections with industry leaders and sharing insights. Highlights included the HR & Workplace Malaysia Conference, People Matters TechHR Pulse in Jakarta, Philippines, Singapore and Vietnam as well as the Human Capital & Beyond Expo in Indonesia.
Looking Ahead to 2025
As we step into the new year, we remain committed to empowering businesses with cutting-edge HR solutions to drive success. With a focus on AI-driven advancements, expanding our offering, and fostering meaningful partnerships, the future of HR with SunFish looks brighter than ever.
Thank you to our incredible team, customers, and partners for making 2024 a year to remember. Here’s to even greater achievements in 2025!
