At DataOn, we have always embraced innovation and adaptability. As we evolve, so does our brand. We are excited to introduce a fresh new look for our trusted HR technology platform, SunFish.
Since 2000, we have developed our HRIS under the SunFish name. In 2022, we introduced a brand new, next-generation version of SunFish, which we named Workplaze. Built on a new microservice architecture, enhanced functionalities, and carefully designed workflows to meet new UI/UX standards—our new SunFish version felt more like a workplace app than a traditional HR software. Hence, the name SunFish.
While SunFish introduced a next-generation experience, we found that the name was too long and impractical. To simplify our brand while staying true to our legacy, we are returning to the well-known SunFish name.
Moving forward, our product will return to its original “SunFish” branding, just as previous versions were known as SunFish 3, SunFish 5, and SunFish 6.
To align with this transition and give SunFish the modern appeal that matches our product, we have reimagined our logo. We will move away from the old “W” that represented Workplaze and instead embrace a bold new identity that represents our SunFish brand.
The Story Behind Our New Logo
Our new logo reflects our identity, heritage, and future vision. Every element has been thoughtfully designed to reflect our mission, values, and unwavering commitment to empowering businesses as Southeast Asia’s leading HR solutions provider.
The Colour Blue
The primary color of our new logo is blue, representing trust, intelligence, and dependability, which are the qualities we continuously uphold in our technology, services, and relationships with customers.
The color blue also conveys calmness and confidence, assuring our clients that their people and businesses are in good hands.
The ‘S’ Shape
At the heart of our new logo is a subtle integration of the letter ‘S’, representing SunFish. This letter ‘S’ symbolizes strength, stability, and smart HR solutions, ensuring businesses can thrive with confidence.
The ‘S’ also forms the fin of the Mola Mola, representing forward movement and adaptability—values that define both SunFish and the evolving HR industry.
Flowing Lines
The flowing lines in our new logo symbolize two key aspects:
- Seamless integration of people, processes, and technology, creating perfect harmony and agility in an evolving HR landscape.
- The flow of time, reminding us that business and life are never static. The fluid lines represent continuous evolution, forward momentum, and our role in enabling companies to grow with confidence.
The Mola Mola (Sunfish)
The SunFish name was inspired by the Mola Mola, also known as the ocean sunfish, a species recognized for its endurance, adaptability, and longevity, which mirrors our 20+ years of innovation and reliability in HR and payroll technology.
The Mola Mola is frequently spotted in Indonesian waters, symbolizing our roots as an Indonesian-developed software with a global impact.
SunFish Mobile: The Next Evolution in HR Technology
As part of our ongoing transformation, we are also excited to announce SunFish Mobile, a new mobile app designed to further enhance the SunFish experience. Workplaze Mobile will remain available and supported for our existing users, but SunFish Mobile becomes the default app for new clients, offering enhanced flexibility, performance, and a future-ready design.
Moving Forward Together
At DataOn, we believe that progress is a journey, not a destination. Our new logo reflects this belief, just as businesses must adapt, evolve, and move forward.
We are excited to grow with this new logo because it represents who we are as a company:
- Time-Tested & Resilient: A trusted partner for long-term business success.
- Innovative & Adaptive: Constantly evolving to meet the changing needs of the workforce.
- Trustworthy & Reliable: Committed to excellence, stability, and customer satisfaction.
This new identity marks an exciting chapter for us, and we look forward to continuing this journey with you, our valued clients and partners.
SunFish is more than just HR software. It’s a partner in progress. Let’s shape the future of HR together.
