The Tunas Ridean Group is a prominent player in Indonesia's automotive industry. Established in 1967 as Tunas Indonesia Motor, the company initially focused on importing and selling new and used cars. By 1974, it had secured its position as an official dealer for renowned brands such as Toyota, Daihatsu, BMW, and more.
In 1980, the company underwent significant consolidation and adopted the name Tunas Ridean, marking the start of its ambitious expansion. Today, it represents multiple prestigious automotive brands through nine business units: Tunas Toyota, Tunas Daihatsu, Tunas Isuzu, Tunas BMW, Tunas Friend, Tunas Rent, Tunas Honda (PT Asia Surya Perkasa), Tunas Honda (PT Tunas Dwipa Matra), and Mandiri Tunas Finance.
With a vast network of 161 offices spread across Indonesia, Tunas Ridean plays a vital role in bringing quality automotive solutions closer to customers nationwide. This extensive reach reflects the company’s dedication to growth, innovation, and leadership in the automotive industry.
The Complexity of Growth
Managing a large company like Tunas Ridean, with its extensive workforce and numerous locations, comes with significant HR challenges. One major issue was the overwhelming volume of data, which made the recruitment process lengthy and complex. This was further compounded by the fact that the People & Culture Department (formerly referred to as the HC Department) is centralized at the company’s headquarters in Jakarta.
In addition, all HR administration tasks were handled manually, as the company did not have an HRIS in place. This lack of automation significantly complicated operations for Tunas Ridean’s HR team. Their biggest HR challenges were:
- Manual Recruitment Processes Tunas Ridean’s fully manual HR processes impacted critical tasks such as recruitment and employee attendance data management. During recruitment, all candidate data had to be gathered manually, as applicants submitted their documents in paper form. Additionally, psychometric tests were administered and scored manually, a process that was both time-consuming and labor-intensive. Even when psychometric tests were conducted online, the scoring still had to be done manually, further adding to the workload.
- Outdated Attendance Tracking System For attendance tracking, both HR staff and employees relied solely on fingerprint scanning machines. However, this system required attendance data to be exported manually, creating an arduous and time-intensive process of collecting and consolidating attendance records from branches across the country.
Tunas Ridean’s HR Transformation
Recognizing that their manual processes could no longer keep pace with the demands of their large and growing workforce, Tunas Ridean decided to implement an HRIS tailored to their specific needs. After thorough consideration, they chose to partner with SunFish to transform their HR operations across five business units: Tunas Toyota, Tunas Daihatsu, Tunas BMW, Tunas Ridean HC, and Tunas Rent.
This transition has brought several key benefits to Tunas Ridean:
- Automated Processes in an Integrated System With SunFish, all HR processes are seamlessly integrated into a single platform, streamlining a wide range of HR tasks. Data access has become significantly easier, and the system has eliminated the need for manual administration in areas like recruitment and psychological test scoring. This automation not only simplifies operations but also enhances data accuracy across the board.
- Enhanced Attendance Management SunFish also features an advanced attendance module, replacing the outdated fingerprint-based system. The new software leverages mobile apps for real-time attendance tracking, eliminating the need for manual data exports. This upgrade ensures attendance records are updated instantly, saving time and improving efficiency.
By adopting SunFish, Tunas Ridean has successfully modernized its HR operations, aligning them with the demands of their multiple company spanning and growing workforce as well as their dynamic business environment. The integration of automation and advanced technology has not only reduced inefficiencies but also empowered the HR team to focus on more strategic initiatives, such as employee development and organizational growth.
This transformation marks a significant milestone in Tunas Ridean’s journey toward becoming a more agile and innovative organization. With SunFish as a trusted partner, the company is well-positioned to continue driving excellence in workforce management while delivering exceptional value to its employees and customers alike.
